The Highest Standards
Navigating the world of sustainable beauty care can be overwhelming. We created NVBL to simplify the process of conscientious shopping. Every product in our store is free of the Toxic 20– harmful ingredients that have no business being on your body. We thoroughly test each spray, balm, and mask in our salon and apothecary to ensure performance and results. Our standards are high because your health and well-being are important.
founders
Margaret & Joe
What began as a personal journey to identify and remove harmful products from our own lives, quickly turned into a promise that extended to our stylists and clients. We have invested in years of research and tested nearly every non-toxic product on the market. We are thrilled to share our knowledge with you through a curated selection of the best natural beauty products available. It’s a wonderful thing to know you don’t have to choose between your health and the products you love.
We hope you benefit from our love and knowledge!
Margaret & Joe
Professionally Proven
100% Non-toxic Ingredients
During our time buying, selling, and utilizing beauty products, we have observed how many of the products and supplies are laced with unhealthy or damaging additives. Often added simply for fragrance, creating suds, or as an unnecessary preservative, these ingredients are excessive and can be damaging to your hair, hair color, and potentially dangerous to your health. By contrast, our selection of non-toxic products demonstrates there are plenty of safe and effective options.
Our Commitment
To Your Health
Using a framework set forth by the Environmental Working Group (EWG), the following ingredients listed below are banned from our retail products.
• 1,4-Dioxane
• Aluminum Compounds
• Aminomethyl Propanol
• Animal Fat and Musk
• Benzalkonium Chloride
• BHA (Butylated Hydroxyanisole)
• Butoxyethanol
• Chemical Sunscreens
• Coal Tar
• Ethanolamines
• Ethylenediaminetetraacetic Acid (EDTA)
• Formaldehyde
• Hydroquinone
• Mercury & Mercury Compounds
• Methyl Cellosolve
• Methylisothiazolinone & Methylchloroisothiazolinone
• Mineral Oil
• Nanoparticles
• Parabens
• Phenoxyethanol
• Phthalates (DBP, DEHP, DEP, • DMP, and Others)
• Placenta Extract
• Polyethylene Glycol (PEG Compounds)
• Polysorbates
• Resorcinol
• Sodium Laureth Sulfate (SLES)
• Sodium Lauroyl Sarcosinate
• Sodium Lauryl Sulfate (SLS) &
Sodium Laureth Sulfate (SLES)
• Synthetic Flavor or Fragrance
• Toluene
• Triclosan & Triclocarban
