Our Process

Our goal is to share our knowledge and experience by offering you a short cut to the best personal and home care products.

Our process for selecting products has evolved out of our personal mission to eliminate toxic products from our life. We’ve spent the last decade learning about the harmful ingredients found in many everyday products, and have tried just about everything under the sun to find non-toxic alternatives that really work.

Try Everything, Select the Best

We're always on the lookout for new products and product lines to bring to you. We actively seek emerging brands that share our values and listen to our trusted team of stylists, whose networks and knowledge are vast. We continue to grow and expand the breadth of our offerings so you always have access to a wide selection of tried and true products.

Clean Ingredients & Good Companies

Our two-part process is one of the most critical steps. Before we even order product to test, we do a full review of the ingredients, checking them against the most up-to-date resources for harmful toxins. Additionally, we regularly monitor the list of banned ingredients and update our inventory accordingly.

If the ingredients check out, we next look at the brand behind the label. To simply sell products free of toxic ingredients isn’t enough to meet our standards. We assess the company’s values and commitments to sustainability, including how their ingredients are sourced, packaging, and the treatment of all people involved.

Salon Tested & Loved

Our co-founder, Margaret, and our team of stylists review every single product for performance. We evaluate everything from scent to ease-of-use to effectiveness over the course of 8 weeks. We take into account that not every product works for every body, and use a baseline for performance that ensures the product delivers on its promises.